WHO WILL EMERGE THE WINNER?????????

THE FIRST SET OF CONTESTANTS FOR FACE OF IMELDA FACIAL COMPETITION ABIA VERSION

who wears the crown

the latest on trend

There are lessons Nigerian designers can learn as the Heineken Lagos Fashion & Design Week draws closer.

1. Originality

Designers should own their narrative, look inwards for inspiration that's theirs by creating original designs, no copying from other brands locally or internationally! While trends may make designs look similar, there will always be different ways to interpret the designs if the inspiration is birthed by the 'real owner'.

playTsemaye Binitie showcases at the Heineken Lagos Fashion & Design Week 2015

Tiffany Amber opened the show at the LFDW 2015 presenting pieces that can only be birthed by a creative, the flow of the designs/ transition and the presentation were spot on.

Avoid copying someone else's designs even if you look up to the person or got inspired by something they created, it's not only wrong it's bad for the brand. (and no one wants a 'copy copy' brand)

2. Creativity

Actively create! Sharpen your skills by going back to school, taking a few courses or getting out/travelling for inspiration to learn even more than you know yesterday. By now, designers presenting at the LFDW in a few weeks should have their collection ready (or at least finishing up) when prepared there's the likelihood of infusing more pleasing aesthetics af getting it right from styling, presentation and even the designs.

playOrange culture showcases at the Heineken Lagos Fashion and Design Week 2015

Orange Culture easily told a story last year with models coming out with stem of roses held firmly between their lips!

3. Presentation

The way the designs are presented on the runway is easily one of the reasons to determine whether a designer 'brought it' or not, some designers have killer designs but lack imagination so presentation is lack lustre-though nothing over the top as this might take away from the designs- have a 'narrative' in mind for showcasing the designs in the collection and one that tell a story or represents exactly what the collection is about.

playApril by Kunbi showcases at the Heineken Lagos Fashion & Design Week 2015

Last year, April by Kunbi had a 'bond' (James Bond!) theme to her showcase and it got so much at a point people almost lost interest as it dragged on! It was refreshing display but it would have been best kept simple and short.

4. Drama-free

Absolutely no fuss, present a collection that is straight to the point without unnecessary drama or actions and even if there should be, nothing should take away the spotlight from the designs/collection; not a side attraction nor the models! Maki Ohis a 'don' when it comes to staying drama free on the runway.

5. Know your craft

By all means, understand the rudiments of fashion and apply it in every area of creating the designs that are supposed to grace the runway. By all means understand creating and execute it just well.

playDzyn showcases at the Heineken Lagos Fashion & Design Week 2015Dzyn showcases at the Heineken Lagos Fashion & Design Week 2015

It's a waste of time and resources presenting a horrible collection even if you strive to get better later people may have moved on.

the latest on trend

There are lessons Nigerian designers can learn as the Heineken Lagos Fashion & Design Week draws closer.

1. Originality

Designers should own their narrative, look inwards for inspiration that's theirs by creating original designs, no copying from other brands locally or internationally! While trends may make designs look similar, there will always be different ways to interpret the designs if the inspiration is birthed by the 'real owner'.

playTsemaye Binitie showcases at the Heineken Lagos Fashion & Design Week 2015

Tiffany Amber opened the show at the LFDW 2015 presenting pieces that can only be birthed by a creative, the flow of the designs/ transition and the presentation were spot on.

Avoid copying someone else's designs even if you look up to the person or got inspired by something they created, it's not only wrong it's bad for the brand. (and no one wants a 'copy copy' brand)

2. Creativity

Actively create! Sharpen your skills by going back to school, taking a few courses or getting out/travelling for inspiration to learn even more than you know yesterday. By now, designers presenting at the LFDW in a few weeks should have their collection ready (or at least finishing up) when prepared there's the likelihood of infusing more pleasing aesthetics af getting it right from styling, presentation and even the designs.

playOrange culture showcases at the Heineken Lagos Fashion and Design Week 2015

Orange Culture easily told a story last year with models coming out with stem of roses held firmly between their lips!

3. Presentation

The way the designs are presented on the runway is easily one of the reasons to determine whether a designer 'brought it' or not, some designers have killer designs but lack imagination so presentation is lack lustre-though nothing over the top as this might take away from the designs- have a 'narrative' in mind for showcasing the designs in the collection and one that tell a story or represents exactly what the collection is about.

playApril by Kunbi showcases at the Heineken Lagos Fashion & Design Week 2015

Last year, April by Kunbi had a 'bond' (James Bond!) theme to her showcase and it got so much at a point people almost lost interest as it dragged on! It was refreshing display but it would have been best kept simple and short.

4. Drama-free

Absolutely no fuss, present a collection that is straight to the point without unnecessary drama or actions and even if there should be, nothing should take away the spotlight from the designs/collection; not a side attraction nor the models! Maki Ohis a 'don' when it comes to staying drama free on the runway.

5. Know your craft

By all means, understand the rudiments of fashion and apply it in every area of creating the designs that are supposed to grace the runway. By all means understand creating and execute it just well.

playDzyn showcases at the Heineken Lagos Fashion & Design Week 2015Dzyn showcases at the Heineken Lagos Fashion & Design Week 2015

It's a waste of time and resources presenting a horrible collection even if you strive to get better later people may have moved on.

WHO EMERGE THE SUPERMODEL????????????

FACE OF IMELDA ABIA IS ON now